Football Fantasy · Driven by AI+
The next chapter of football,
built from Brazil.
A mobile-first football management game with native generative AI — Football Manager depth in 5-minute sessions, built from Brazil for the world. Beta live at game.olefoot.com. 500+ early adopters. 30+ player contracts signed. Launching into the largest World Cup in history.
Olefoot Game
$250K · 15% Equity
US$ 1.67 Million
Month 8 · Conservative
exp@olefoot.com
Contents.
| 00 | Executive Summary | 04 |
| 01 | Market Opportunity A $103B mobile gaming market | 06 |
| 02 | The Problem We Solve The invisible player | 09 |
| 03 | The Solution — Olefoot Mobile-first, AI-native, Portuguese | 11 |
| 04 | Technology Architecture AI at creation, not at runtime | 14 |
| 05 | The Agent Economy — Legacy Mode | 18 |
| 06 | Business Model & Revenue | 24 |
| 07 | Financial Projections Break-even Month 8 · $154k Year 1 | 27 |
| 08 | Competitive Landscape | 31 |
| 09 | Go-to-Market Strategy | 34 |
| 10 | Product Roadmap 2026–2030 | 35 |
| 11 | The Team · Core Network | 36 |
| 12 | Investment Thesis | 38 |
| A | Appendix · Technical Reference | 40 |
"We are not just a game. We are the infrastructure for football's digital economy — built from Brazil, designed for the world."
Jonhnes Carvalho · Founder & Vision Architect00
Executive
Summary.
The product is live. The technology is in production. The community is growing. The market is sending unambiguous signals.
A football management game
that finally fits in your pocket.
Olefoot is a mobile-first football management game powered by native generative AI. It occupies a market position that no current product serves: the depth of Football Manager in sessions of 5 to 10 minutes, accessible on any device, in Portuguese, with real AI embedded in the core of every decision.
The product is live in beta at game.olefoot.com. The technology is in production. The community is growing. And the market is sending unambiguous signals: EA Sports was acquired by the Saudi PIF consortium for US$55 billion in September 2025 — the largest private buyout in entertainment history. Football Manager 2026 Mobile ranks as the third most-played game on Netflix. Sorare reached a US$4.3 billion valuation. The market is not a hypothesis. It is a fact, validated at scale.
The AskOlefoot seeks $250,000 USD for 15% equity, implying a pre-money valuation of $1.67 million. This seed round funds 18 months of product development, user acquisition during the 2026 FIFA World Cup window, and the infrastructure to scale to 17,500+ active managers. Under conservative projections, Olefoot reaches cash-flow positive by Month 8 and accumulates $154k in Year 1 revenue across five core monetization streams.
01
Market
Opportunity.
Football is the largest entertainment market on the planet. Mobile gaming is its fastest-growing distribution channel. We sit precisely at the intersection.
A $103B market.
And nobody serves the depth player.
Football is the largest entertainment market on the planet. Over 3.5 billion people identify as fans — nearly half the global population. The translation of this passion into digital products is one of the most consistent growth trends in the gaming industry.
| Market Segment | Size / Projection | Source |
|---|---|---|
| Global mobile gaming IAP revenue | US$ 81.7B | Sensor Tower 2025 |
| Mobile gaming projected revenue | US$ 103B | Newzoo 2026 |
| Fantasy sports market | US$ 24.9B | 2024 |
| Fantasy sports market projection | US$ 56.4B | 2030 · +15.2% CAGR |
| Football management game simulators | US$ 3.8B | 2024 |
| Strategy games · % of mobile IAP revenue | 21.4% | From only 4% of downloads |
| Battle pass / season pass market | US$ 12.9B | PwC / Statista 2026 |
Strategy and RPG games generate 21.4% of total mobile IAP revenue from only 4% of downloads. Depth sells. Olefoot is a depth product.
Sensor Tower · Mobile Gaming Report 2025Brazil is not a secondary market.
It is the ideal one.
Brazil is the most strategically valuable launch market in the world for a football management game — and we are based here. The gap is clear: a mobile-first, AI-native, Portuguese-language football management game does not exist.
Brazil ranks among the top 3 markets by mobile game downloads.
Source: SensorTower 2025. The infrastructure is ready, the demand is proven, and acquisition costs are still meaningfully below US/EU benchmarks.
Latin America led the world (ex-Middle East) in IAP revenue growth in 2024.
Brazil is the single largest contributor. The window to establish a category leader is open and finite.
Zero direct competition: no deep football management simulator exists in Portuguese. That is the exact space Olefoot occupies — not by accident, by design.
The World Cup 2026
is a once-per-generation event.
The 2026 FIFA World Cup — hosted across the United States, Mexico, and Canada — is the first edition with 48 national teams, making it the largest in the tournament's history. It represents a once-per-generation moment of peak global football attention, occurring precisely during Olefoot's launch window.
This is the cheapest user acquisition window of the next decade.
All-time record engagement for football content. Brazilian national team participation drives domestic mobile gaming spikes. Sovereign and content interest in football peaks for ~60 days. Olefoot's marketing thesis — Phase 1 GTM — is timed precisely to this curve.
WORLD CUP 2026 · LAUNCH WINDOW JUL 2026
──────────────────────────────────────────────────────────────────────
Apr ─── May ─── Jun ─── ░░░░ JUL: 5B viewers ░░░░ ─── Aug ─── Sep
▲
│
OLEFOOT public launch
organic CAC at all-time low
5+ billion potential reach
──────────────────────────────────────────────────────────────────────
02
The Problem
We Solve.
There is a football fan who has been invisible to the gaming industry for over a decade. He grew up with Elifoot.
28 years old. 10 minutes on the bus.
He has never been served.
There is a football fan who has been invisible to the gaming industry for over a decade.
He grew up with Elifoot — the Portuguese-language football simulator launched in 1990 that proved Brazilians love deep tactical simulation. He played Football Manager through his university years but no longer has three hours for a single session. He has FIFA on his phone but it feels like a slot machine.
He is 28 years old. He has 10 minutes on the bus. He has a mid-range Android phone. He speaks Portuguese. He wants depth. He wants decisions that matter. He has never been served.
Football Manager built the gold standard of tactical depth. EA FC built the world's most played football game. The market proved the demand is real — and massive. Olefoot is the next chapter: depth and accessibility, together, on mobile, with AI.
Olefoot · Product ThesisOlefoot is the answer for the invisible player. A deep tactical simulator he can play in 5 minutes between subway stops, in his language, on the phone he already owns, with AI that respects his intelligence.
Every incumbent has
an unfixable gap.
| Product | Core Problem | What Olefoot Provides |
|---|---|---|
| Football Manager SEGA · Netflix |
The gold standard of football simulation — deep, rich, and beloved. Built for desktop sessions of 1+ hour. No native mobile version. No generative AI integration. | 5-min mobile sessions. AI-native from day one. Same tactical depth, accessible anywhere. |
| EA FC / Ultimate Team Electronic Arts |
The world's most played football game — spectacular production and massive reach. Ultimate Team pioneered the digital card economy at global scale. | Functional economy. Every purchase changes how the team plays — not just how it looks. |
| Sorare SoftBank-backed · $4.3B |
Proved that digital football player cards with real-world value work at scale. Built a $4.3B business on the concept of player ownership. | Full match simulation. 22 AI agents per match. Cards that play, not just trade. |
| Top Eleven Nordeus · 100M+ downloads |
Demonstrated that mobile football management has a massive global audience — 100M+ downloads prove the demand is real. | 2026 architecture. Native generative AI. Real agent behavior. Economy built on player value. |
| Hattrick Est. 1997 · 2M+ managers |
A pioneer that built a loyal community of 2M+ managers over 25 years — proof that deep football management retains players for decades. | Modern stack. Edge CDN. AI-native. Built for the next 25 years. |
Football Manager depth + Elifoot's Brazilian soul + Sorare's digital asset economy.
On mobile. In Portuguese. With AI at its core. That is Olefoot.
03
The Solution.
Olefoot.
A Football Fantasy Game Driven by AI+. Mobile-first, browser-based, in Portuguese — where every decision matters.
Football management,
reimagined as an AI-native product.
Olefoot is a Football Fantasy Game Driven by AI+ — a mobile-first, browser-based football management simulator where every player is an autonomous AI agent, every match has a narrative, and every decision by the manager has real tactical consequence.
It is not Football Manager. It is not EA FC. It is not Sorare. It is the product those three companies collectively proved the world wants — and collectively failed to deliver in a single, accessible, intelligent package.
3.2 · The Player JourneyEight tiers. Lifetime EXP. Never resettable, never purchasable.
EXP is vitalício (lifetime) — never resettable, never purchasable. Each tier is earned, not bought. Prestige has real meaning. Signature Moves (Bicycle Kick, Trivela, Panenka) unlock through attribute thresholds and XP requirements, not microtransactions.
Six systems. One product.
GameSpirit AI
Referee, commentator, and tactical advisor integrated frame-by-frame into the simulation loop. Resolves shots, builds story arcs, decides penalties. Powered by Anthropic Claude via Railway API.
SmartField · Tactical Slim Loop
Python-generated zones, positional anchors, radius of influence. Exported as JSON at zero runtime cost. Runs every match minute — reading field state, updating agent targets, resolving collisions — all client-side.
Yuka Agents · 22 per match
Each player is an independent AI agent using Yuka steering behavior. Responds to ball position, team phase, opponent pressure, and individual DNA (riskTaking, buildUpPreference, pressIntensity).
Four Simultaneous AI Engines
BehaviorAI, PolishAI, OffBallAI and PlayerDecisionAI run in parallel — every agent thinks, reads the game, and adapts in real time. pressingTrap, visionCone, spatialMemory, prethinking.
Agents + Skills · The Agent Economy
Real players as digital cards with autonomous AI agents trained on their tactical DNA. Skills modify agent behavior in specific match situations — purchased, traded, or unlocked through achievements.
Market Maker + Async PvP
Instant buy offers with dynamic pricing. Matchmaking uses OVR differential of ±10 against real managers' squads. Results generate EXP and League Points regardless of online status.
04
Technology
Architecture.
AI runs at creation time, not at runtime. The marginal cost of every match played is effectively zero.
Five layers.
One strategic decision.
Olefoot is built on a five-layer architecture designed around a critical strategic decision: AI runs at creation time, not at runtime. This means the marginal cost of every match played is effectively zero.
╔═══════════════════════════════════════════════════════════════════╗
║ LAYER 1 · MANAGER / BROWSER ║
║ React 18 · Zustand · TypeScript · Vite · PWA ║
╚══════════════════════════╤════════════════════════════════════════╝
│
╔══════════════════════════▼════════════════════════════════════════╗
║ LAYER 2 · MATCH ENGINE — CLIENT-SIDE ← $0 per match AI cost ║
║ runMatchMinute · TacticalSimLoop · BallSystem · MatchTruthWorld ║
║ SmartField geometry (pre-computed JSON) ║
╚══════════════════════════╤════════════════════════════════════════╝
│
╔══════════════════════════▼════════════════════════════════════════╗
║ LAYER 3 · AI ENGINES — 4 SIMULTANEOUS SYSTEMS ║
║ ┌──────────────┬──────────────┬──────────────┬───────────────┐ ║
║ │ BehaviorAI │ PolishAI │ OffBallAI │PlayerDecision │ ║
║ │ pressingTrap │ desperation │ bendingRuns │OnBallDecision │ ║
║ │ tacticalFoul │ momentumBuff │ visionCone │prethinking │ ║
║ │ captainInfl │ shotVariance │ scanToken │spatialMemory │ ║
║ └──────────────┴──────────────┴──────────────┴───────────────┘ ║
╚══════════════════════════╤════════════════════════════════════════╝
│
╔══════════════════════════▼════════════════════════════════════════╗
║ LAYER 4 · GAME SPIRIT + CLAUDE API (Railway / Hono / Node.js) ║
║ spiritStateMachine → liveStoryEngine → narrativeCatalog ║
║ /api/coach /api/gamespirit /api/assistant /api/voice ║
╚══════════════════════════╤════════════════════════════════════════╝
│
╔══════════════════════════▼════════════════════════════════════════╗
║ LAYER 5 · DATA & INFRASTRUCTURE ║
║ SUPABASE CLOUDFLARE PAGES RAILWAY ║
║ Postgres + Auth Edge CDN, global API Server ║
║ Realtime + RLS Zero cold start Auto-deploy ║
╚═══════════════════════════════════════════════════════════════════╝
Data flow: Manager → Browser → Motor (client) → Supabase (sync). Tactical decisions → Railway → Claude → Contextual response. Matchmaking: manager_squad → fetchOpponentSquads → OVR ±10 → match. Market: squad → calcMarketMakerOffer → EXP immediate → inventory.
Production-grade. Already shipped.
| Layer | Technology | Strategic Rationale |
|---|---|---|
| Frontend | React 18 · Zustand · TypeScript · Vite | Universal browser support. Zero install friction. |
| Match Engine | TypeScript pure · Yuka agents · SmartField (Python) | Client-side execution = $0 per match in AI costs. |
| AI Runtime | Anthropic Claude (via Railway / Hono) | 8 specialized API routes. Contextual, not generic. |
| Database | Supabase (Postgres · Auth · Realtime · RLS) | Row-level security. Real-time sync. Scalable from day 1. |
| CDN / Deploy | Cloudflare Pages + Workers | Global edge. Zero cold start. Latency < 30ms worldwide. |
| API Server | Railway (auto-deploy · Node.js) | Instant deploys. Isolated from frontend scaling. |
AI at creation, not at runtime.
Most AI-native games generate responses at runtime: every player action, every match event, every piece of narrative costs an API call. As the user base grows, so does the AI bill — often exponentially. This is the "AI scaling trap" that has broken several well-funded startups.
Olefoot inverts this model. Claude is used once per player creation — to generate the player's DNA: attributes, behavioral traits, personality, Signature Moves, narrative backstory. Once generated, this DNA is stored in Supabase and consumed by the match engine with no additional API calls.
Skills are not cosmetic.
They change how the team plays.
Skills are special abilities that modify how an agent behaves in specific match situations. Purchased, traded, or unlocked through achievements. The right skill combination is a real tactical differentiator.
| Skill | Behavior Triggered | Rarity |
|---|---|---|
| Pressing Trap | Agent forces opponent error in defensive third; triggers coordinated press. | Rare |
| Sweeper Keeper | Goalkeeper actively intercepts through balls outside penalty area. | Common |
| Captain Influence | Boosts morale and action probability of adjacent teammates by 12%. | Epic |
| Desperation Mode | Final 15 minutes losing: agent risk tolerance increases dramatically. | Rare |
| Dummy Run | Creates space for ball carrier through coordinated off-ball movement. | Common |
Every invested real changes the outcome on the field. This is the retention mechanism that no other mobile football game has.
Olefoot · Skills SystemThe Age of
Agents.
In other games, you buy a card and it is static. In Olefoot, you buy an agent — and it evolves, learns, has morale, has fatigue, has spatial memory of previous matches. Monetization is not cosmetic. It is functional.
What if a real player
could exist inside the game?
Legacy Mode was born from a simple question: what if a real footballer could exist inside the game? In Olefoot, any professional player can be transformed into a digital card with their own DNA — real attributes, career history, playing style. But we went further.
With the advancement of AI agents, each card now carries an autonomous agent that makes decisions inside the match based on the real player's profile. A Diego Lugano in Legacy Mode is not just a card with 90 tackling. It is an agent that organizes the defensive line, that activates Captain Influence when morale is high, that executes aerial duels at the right moments — because the agent was trained with that player's tactical DNA.
5.B · The Agent Creation Pipeline
─────────────────────────────────────────────────────────────────────
STEP 1 · PLAYER DATA INPUT
Real player (historical stats, style) OR Manager description
"Fast striker, left-footed, counter-attack specialist"
↓
STEP 2 · CLAUDE DNA GENERATION (1× API call — never repeated)
→ Attributes: pace, finishing, passing, tackling, vision, strength
→ Behavioral traits: riskTaking, buildUpPreference, offensiveRuns
→ Signature Moves: unlockable via XP thresholds
→ Narrative: career backstory, personality, preferred conditions
↓
STEP 3 · DNA STORED IN SUPABASE
Player card minted as unique digital asset
↓
STEP 4 · AGENT RUNTIME (zero AI cost per match)
Match engine reads DNA snapshot → Yuka agent decides
pressingTrap fires if morale > 80 + opponent in pressing zone
dummyRun executes if time > 70min + team losing by 1 goal
↓
STEP 5 · EVOLUTION (EXP accumulation)
Goals, assists, performance → XP → new Signature Moves unlock
Agent evolves. DNA expands. Card value increases.
─────────────────────────────────────────────────────────────────────
Diego Lugano
plays like Diego Lugano.
Olefoot's official ambassador is also its most powerful proof of concept. Diego Lugano — former Uruguay national team captain, Copa América veteran, São Paulo FC legend — exists inside Olefoot as a fully autonomous AI agent trained on his real tactical DNA.
LUGANO · CB · OVR 88
─────────────────────────────
pace: 72 strength: 91
tackling: 90 vision: 78
leadership: 96 aerial: 93
─────────────────────────────
riskTaking: LOW
buildUpPreference: SHORT_PASS
pressIntensity: HIGH
captainInfluence: ACTIVE
─────────────────────────────
Signature Moves:
✓ Captain Influence (unlocked)
✓ Aerial Dominance (unlocked)
→ Sweeper Keeper (XP: 4,200 / 5,000)
─────────────────────────────
Morale: 94 · Fatigue: 12%
spatialMemory: last 3 matches
He reads the game like the real Lugano.
When morale > 85, Captain Influence activates — boosting adjacent teammates by 12%. In the final 10 minutes of a draw, his risk tolerance increases. He organizes the defensive line, calls the press, and wins aerial duels at 93% success rate.
Conviction before a financial offer.
He chose to join Olefoot before a formal financial offer — because the project resonated with his understanding of how football culture and technology should intersect. His endorsement is not commercial. It is conviction.
"This is the first time I've seen a game that actually understands how a defender thinks. My agent plays the way I played."
Diego Lugano · Co-founder & Ambassador · Olefoot 2026Palhinha
pace: 76 tackling: 92 strength: 87 stamina: 94 pressIntensity: VERY HIGH Signature: Pressing Trap ✓
Marcelo Gonçalves
pace: 70 tackling: 87 strength: 88 aerial: 86 riskTaking: LOW Signature: Aerial Dominance ✓
Adauto
pace: 78 finishing: 81 dribbling: 79 vision: 76 offensiveRuns: AGGRESSIVE Signature: Dummy Run ✓
Olefoot has 30+ player contracts signed with Brazilian and South American champions. Target: 100+ contracts by December 2026. Each player becomes a fully autonomous AI agent trained on their real tactical DNA.
30+ contracts signed.
Every agent plays like the real player.
Each contracted player is transformed into a fully autonomous AI agent trained on their real tactical DNA — attributes, behavioral traits, Signature Moves, and match intelligence generated by Claude and stored permanently in Olefoot's database.
Palhinha
PALHINHA · MCD · OVR 87 ───────────────────────────── pace: 76 strength: 87 tackling: 92 stamina: 94 vision: 74 intercept: 91 ───────────────────────────── pressIntensity: VERY HIGH riskTaking: MEDIUM buildUpPreference: SHORT_PASS ───────────────────────────── Signature Move: Pressing Trap ✓ Clubs: Sporting CP · Fulham · Bayern
Marcelo Gonçalves
GONÇA · CB · OVR 82 ───────────────────────────── pace: 70 strength: 88 tackling: 87 aerial: 86 vision: 72 leadership:84 ───────────────────────────── riskTaking: LOW buildUpPreference: SHORT_PASS pressIntensity: MEDIUM ───────────────────────────── Signature Move: Aerial Dominance ✓ Seleção Brasileira: 23 caps · 1 goal
Nem Lima
NEM LIMA · CB · OVR 80 ───────────────────────────── pace: 72 strength: 85 tackling: 84 aerial: 82 vision: 70 leadership:78 ───────────────────────────── riskTaking: LOW buildUpPreference: LONG_BALL pressIntensity: MEDIUM ───────────────────────────── Signature Move: Sweeper Keeper ✓ Last club: Paraná Clube
Adauto
ADAUTO · CF · OVR 79 ───────────────────────────── pace: 78 finishing: 81 dribbling: 79 vision: 76 strength: 72 position: 83 ───────────────────────────── riskTaking: HIGH offensiveRuns: AGGRESSIVE buildUpPreference: DIRECT ───────────────────────────── Signature Move: Dummy Run ✓ Born: Santo André · SP · Brasil
Olefoot has 30+ player contracts signed with Brazilian and South American champions. Target: 100+ contracts by December 2026. Each player receives a unique Legacy card — a digital asset that plays, evolves, and appreciates in value.
Six revenue lines.
Every dollar changes the game.
| Product | What the Manager Gets | Price (USD) |
|---|---|---|
| Professional Player Cards Licensed · real DNA |
A card with the real player's attributes, career history, and a fully autonomous AI agent trained on their tactical profile. Limited editions by season and rarity. | $2 — $60 |
| AI-Generated Player Cards Unique · manager-described |
Manager describes the player: "fast striker, left-footed, counter-attack specialist." Claude generates the full card — name, attributes, skills, behavioral agent. Each is unique. No two managers will ever have the same player. | $3 — $30 |
| Skills Tradeable · functional |
Pressing Trap, Sweeper Keeper, Captain Influence, Desperation Mode — each modifies how the agent behaves in specific match situations. Purchasable, tradeable on the marketplace, or unlocked through achievements. | $1.50 — $16 |
| AI Agent Upgrades Basic → Legend |
Basic agents make simple decisions. Premium agents have carrierMacroBrain, prethinking, visionCone, and spatialMemory — they read the game deeper, adapt to match context, and make faster decisions under pressure. | $4 — $40 |
| Club Structures Permanent upgrades |
Youth Academy, Medical Center, Tactical Lab, Stadium — each unlocks real in-game capabilities: faster training, faster injury recovery, higher prospect ceilings. | $5 — $20 |
| Consumable Items Short-cycle economy |
Morale boost before a decisive match, injury recovery accelerator, special contract that raises a player's evolution ceiling, renewal item with no cost. | $1 — $4 |
Every invested dollar changes the outcome on the field. This is the retention mechanism that no other mobile football game has built.
Olefoot · Agent Economy · 202606
Business Model
& Revenue.
Monetization through depth, not manipulation. Every purchase delivers real, functional value that changes how the team performs.
Eight streams.
Zero loot boxes.
Olefoot operates on a freemium model with monetization through depth, not manipulation. There are no loot boxes, no pay-to-win mechanics, no opaque spending systems. Every purchase delivers real, functional value that changes how the team performs.
────────────────────────────────────────────────────────────────────
FREE TIER (base acquisition) All users
Complete game · default squad · unlimited matches
Basic EXP progression · public league access
↓
CARD PACKS (primary transactional) 5% conv · $25
Virtual player cards with DNA · Bronze/Silver/Gold/Legend
↓
OLE PASS (recurring subscription) 10% conv · $9.99
Premium squads · private leagues · post-match analysis
Full career history · advanced coaching
↓
SKILLS (in-game items) $1.50 — $16
Agent behavior modifiers · tradeable on marketplace
↓
AI AGENTS (premium cognitive upgrades) $4 — $40
Basic → Pro → Elite → Legend
visionCone · spatialMemory · prethinking · macroBrain
↓
CLUB STRUCTURES (permanent upgrades) $5 — $20
Youth Academy · Medical Center · Tactical Lab · Stadium
↓
CONSUMABLES (short-cycle economy) $1 — $4
Morale boost · Recovery accelerator · Special contracts
↓
SEASON PASS (quarterly subscription) $4 — $10/mo
Exclusive content · events · ranked leagues per season
────────────────────────────────────────────────────────────────────
SPONSORSHIP (B2B · from month 5) From $500/mo
Stadium naming rights · Jersey logos · Live-stream activations
────────────────────────────────────────────────────────────────────
Year-3 target. Modeled from the bottom up.
Professional Player Cards| Tier | Price | Volume / month | Monthly revenue |
|---|---|---|---|
| Bronze | $2.00 | 5,000 | $10,000 |
| Silver | $6.00 | 2,000 | $12,000 |
| Gold | $18.00 | 500 | $9,000 |
| Legend (limited) | $60.00 | 100 | $6,000 |
| Subtotal · Professional Cards | $37,000 | ||
| Type | Price | Volume / month | Monthly revenue |
|---|---|---|---|
| Basic AI card | $3.00 | 3,000 | $9,000 |
| Premium AI card | $10.00 | 800 | $8,000 |
| Legend AI generation | $30.00 | 150 | $4,500 |
| Subtotal · AI Cards | $21,500 | ||
Note on conversion: 12% paying conversion targets the mid-core gaming demographic (sports management). Industry average for all mobile games is 1.83% (Unity 2024); strategy and RPG titles average 8–15%. Olefoot's engagement model is designed to drive above-average conversion through functional, non-manipulative monetization.
500k users.
$1.34M ARR.
| Revenue Stream | Monthly (USD) | Annual (USD) |
|---|---|---|
| Professional Player Cards | 36,830 | 441,960 |
| Season Pass (Standard + Premium) | 34,870 | 418,440 |
| Skills (Common + Rare + Epic) | 27,394 | 328,728 |
| Club Structures | 24,938 | 299,256 |
| Consumable Items | 23,690 | 284,280 |
| AI-Generated Cards | 21,394 | 256,728 |
| AI Agent Upgrades | 17,134 | 205,608 |
| TOTAL 500k users · 12% paying conversion |
$186,250 | $2,235,000 |
Depth, not manipulation.
No loot boxes. No pay-to-win. Every purchase changes how the team performs on the field — it's an investment in tactics, not a gamble.
No single stream > 20% of revenue.
Eight independent revenue lines from transactional, subscription, and B2B sources. Resilient by design.
07
Financial
Projections.
Conservative model. Break-even Month 8. $154k accumulated revenue Year 1. Every dollar tracked.
Break-even at Month 8.
$154k Year 1.
Conservative model based on $250,000 seed investment · 18-month runway · growth from 500 beta early adopters. All figures in USD.
| Metric | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 ✓ |
|---|---|---|---|---|---|---|---|---|
| Accounts | 600 | 950 | 1,500 | 2,500 | 4,000 | 6,500 | 9,500 | 12,000 |
| Revenue ($) | 1,625 | 2,563 | 4,050 | 6,750 | 9,791 | 9,791 | 9,791 | 17,134 |
| Expenses ($) | 44,350 | 15,100 | 15,100 | 15,100 | 31,350 | 15,100 | 21,350 | 15,100 |
| Net Cashflow ($) | (42,725) | (12,537) | (11,050) | (8,350) | (21,559) | (5,309) | (11,559) | +2,034 |
| Metric | M8 ✓ | M9 | M10 | M11 | M12 |
|---|---|---|---|---|---|
| Accounts | 12,000 | 13,500 | 15,000 | 16,200 | 17,500 |
| Revenue ($) | 17,134 | 17,134 | 17,134 | 17,134 | 17,134 |
| Net Cashflow ($) | +2,034 | +2,034 | +2,034 | +2,034 | +2,034 — (17,466)* |
* M12 includes annual events & brand experience budget.
Zero waste. Every dollar tracked.
| Expense Category | Annual Budget | Rationale |
|---|---|---|
| Team Wages scaling $7.5k → $25k/month | $190,000 | Core dev + design team build-out in months 7–12 |
| Technology | $22,500 | Supabase, Railway, Cloudflare, Claude API credits |
| Advisors fixed $2,500/month | $15,000 | Legal, financial, sports industry advisors |
| User Acquisition | $12,000 | $1k/month — targeted Google + Meta performance campaigns |
| Player Contracts · Legacy Mode | $5,000 | Initial batch of 50+ champion contracts (already executed) |
| Company Structure / Legal | $5,500 | Entity formalization, international IP registration |
| TOTAL | $250,000 | Matches investment exactly. |
| Phase | Users | Paying (12%) | Monthly Rev | Annual Rev |
|---|---|---|---|---|
| Seed · Year 1 (end) | 17,500 | 2,100 | $12,833 | $154,000 |
| Growth · Year 2 | 100,000 | 12,000 | $65,000 | $780,000 |
| Scale · Year 3 | 300,000 | 36,000 | $111,750 | $1,341,000 |
| Maturity · Year 5 | 1,000,000 | 120,000 | $372,500 | $4,470,000 |
08
Competition
& Validation.
The thesis does not rely on creating a new market. It relies on the fact that three separate markets have each been validated at scale.
The empty quadrant.
Tactical Depth × Mobile Access.
TACTICAL DEPTH
▲
│
Football Manager ● │
(SEGA / Netflix) │
│ ★ OLEFOOT
│ (target zone)
──────────────────────────────┼──────────────────────────────────►
│ MOBILE ACCESS
│
Hattrick ● │ Top Eleven ●
│
Sorare ● │ ● EA FC
│
Olefoot occupies the empty quadrant: Tactical Depth + Mobile Access. No current product serves this combination. The depth incumbents (Football Manager, Hattrick) are desktop-tied or 1990s-architected; the mobile incumbents (EA FC, Top Eleven) are shallow by design. Sorare is a card market without a match engine. This is the gap.
Depth-on-mobile was technically impossible until 2024.
22 autonomous AI agents simulating a football match on a mobile browser, with narrative resolution, pre-computed tactical geometry, and zero per-match AI cost — the architectural ingredients only matured in the past 24 months. Olefoot is the first product engineered for this moment.
The giants showed the way.
| Market Signal | What It Proved | What Olefoot Does Better |
|---|---|---|
| EA Sports acquired by Saudi PIF for $55B Sept 2025 · Largest private buyout in entertainment history |
Football games are the largest entertainment asset class in the world. Sovereign capital is mobilizing. | Olefoot is the mobile-first, AI-native, Portuguese-language alternative that no acquisition can quickly replicate. |
| Sorare raises $680M at $4.3B valuation SoftBank-led |
Digital football player cards with real-world value — the NFT fantasy model at scale works. | Olefoot adds a real match engine, autonomous AI agents, and skill-based gameplay — not just card trading. |
| Football Manager 26 Mobile #3 most-played game on Netflix globally |
Deep football management content drives sustained engagement even on a subscription platform. | Olefoot delivers FM depth natively on mobile, with PvP and AI — without the FM barrier to entry. |
| Elifoot (1990) 30+ years of Brazilian football sim passion |
Brazilian football fans have been hungry for deep simulation for three decades. Cultural demand is proven. | Olefoot is Elifoot's spiritual successor — in the palm of your hand, with AI, in 2026. |
Three phases.
One World Cup.
World Cup 2026
Public launch with Brazilian tech press and gaming media PR. Diego Lugano activation: organic content, social posts, commentary. 30+ contracted champions as first micro-influencers — real players recommending a real game. Target: 100+ contracts by Dec 2026. Targeted Meta + Google: $1k/mo, Brazil-first.
Community & Leagues
OLE Pass launch — first recurring subscription revenue. Private league tournaments. Content creator partnerships (FM + EA FC YouTubers / TikTokers). Legacy Mode beta: first batch of champion cards. First OLE Summit Brasil — community gathering, press event, investor showcase.
Regional Scale
Native iOS + Android (PWA → native). South American club partnerships (Argentina, Colombia, Uruguay). Spanish-language expansion. Institutional sponsorship deals.
| Channel | Mechanism | Target |
|---|---|---|
| Organic · Player ambassadors | 30+ contracted players share their own cards/results — target 100+ by Dec 2026 | Football fan communities, player fan bases |
| Content creators | FM + EA FC YouTube/TikTok creators | Existing football game audience already primed |
| Paid acquisition | Meta + Google · $1k/month seed phase | 25–40 male, football fan, Brazil-first |
| PR / Media | Cointelegraph, Exame, Valor Econômico already covered | Investor community, tech-savvy football fans |
| Grupo Figer network | Brazil's largest sports marketing group — co-founder André Figer's network since day one | Club partnerships, sponsorship, athlete access |
Five years.
From Cup to platform.
- ✓ Match engine (22 Yuka agents, client-side)
- ✓ GameSpirit AI narrative (Claude)
- ✓ Career Tiers (8 levels)
- ✓ Market Maker · guaranteed liquidity
- ✓ Asynchronous PvP · OVR matchmaking
- ✓ 30+ player contracts signed
- → World Cup 2026 public launch
- → First OLE Summit Brasil
- → OLE Pass live ($4 — $10/mo)
- → Legacy Mode beta — first cards (Lugano, Palhinha, Gonça, Adauto, Nem Lima + 25 more)
- → Target: 100+ player contracts by Dec 2026
- → Skills marketplace open
- → Private leagues + seasonal tournaments
- → Native iOS + Android (PWA → native)
- → South American club partnerships
- → Spanish launch (MX, AR, CO)
- → Social impact: youth academies
- → Mass tokenization · 25,000 player cards
- → International expansion beyond LATAM
- → Institutional sponsorship deals
- → Licensing API for third-party developers
- → "Half a Million Reasons" milestone (2029)
- → Full ecosystem: clubs, legends, federations
- → 1M+ accounts (2030)
- → Licensing API for third-party developers
Three co-founders.
Seven years building.
Jonhnes Carvalho
Early crypto pioneer in Brazil. Marketing and digital ecosystems strategist. Built at the intersection of technology and scale. Designs Olefoot as a new category — Legacy Tech.
| 2018–19 | Authored "Olecoin — The Football Currency" whitepaper. Top 20 finalist at Smart Dubai Global Blockchain Challenge. |
| 2021 | Connected Olefoot to the professional football market. Launched first token on Binance Smart Chain — 4500%+ growth. |
| 2022 | Finalist at SiGMA Americas. |
| 2025 | Selected for the ApexBrasil startup delegation at Expand North Star Dubai. |
| 2026 | Designed the full game logic and architecture. Launched the Olefoot Beta. |
exp@olefoot.com · +55 67 99322-6559
André Figer
Global football agent. Decades negotiating at the highest level. Trusted by elite players. Connects Olefoot directly to the real market — talent, deals and legitimacy.
Diego Lugano
Uruguay national team captain. Copa América winner. FIFA Club World Cup champion. São Paulo FC legend. Translates elite mentality into the platform.
Julia Canalini
Strategic partnerships specialist. Builds institutional and commercial bridges. Expands ecosystems with precision and structure. Turns connections into growth.
Thiago Buozzi
Competitive gaming mindset. Deep understanding of digital ecosystems. Brings game logic and engagement loops into Olefoot. Connects football with gamer culture.
A layered ecosystem.
Football as a digital economy.
Olefoot is built as a layered ecosystem that transforms football into a scalable digital economy — from direct founder relationships at the core to global fan participation at the edge.
Founders · Advisors · Elite Club Connections · Players · Agents · Strategic Partners
Clubs (São Paulo · Barcelona · Real Madrid · Flamengo · Fenerbahçe · Athletico PR) · e-Sports (BVB · Grêmio · Chelsea · River Plate · Ajax) · Academies · Influencers · Gaming Communities · Brand Partnerships
Fantasy Game · Marketplace · NFT Assets · Tokenized Players · AI Engine (GameSpirit) · Community Layer · Data Layer · Engagement Loops
Stablecoins · Payment Rails · Exchanges · Liquidity Providers · Digital Wallets · Yield Systems · Treasury (GAT / BRO Economy)
Fans → Investors · Players → Digital Assets · Clubs → New Revenue Streams · Startups → Integrated Solutions · Football → Decentralized Global Economy
$250K. 15%.
The window is now.
| 40% | $100k · Mobile app development — PWA → native iOS + Android |
| 30% | $75k · World Cup 2026 marketing campaign and user acquisition |
| 20% | $50k · Infrastructure scaling — Supabase, Railway, Cloudflare growth tier |
| 10% | $25k · Legal, IP registration, club partnership contracts |
Three independent forces converge in 2026 to create a market entry window that will not repeat:
1. The FIFA World Cup 2026 creates peak global football engagement — a once-per-generation distribution opportunity.
2. EA Sports' $55B acquisition signals that football gaming is the most valuable entertainment asset category in the world.
3. Generative AI has matured to the point where 22 autonomous agents can simulate a football match on a mobile browser — this was technically impossible 3 years ago.
The market is ready. The technology is ready. The team has been building for 7 years. The window is now.
Up to 8.4× upside
on a 15% stake.
| Scenario | Revenue (Year 3) | Valuation Multiple | 15% Stake Value |
|---|---|---|---|
| Conservative 300k users · 12% conv. |
$1.34M / yr | 5× | $1.00M |
| Base 500k users + sponsorship |
$2.24M / yr | 6× | $2.02M |
| Optimistic 1M users · regional expansion |
$4.47M / yr | 8× | $5.36M |
We are not just a game. We are the infrastructure for football's digital economy — built from Brazil, designed for the world.
Jonhnes Carvalho · Founder & Vision ArchitectSupabase tables overview.
─────────────────────────────────────────────────────────────────────
profiles manager_squad manager_game_state
───────── ───────────── ──────────────────
display_name players[] finance / EXP
club_name lineup inbox
onboarding formation results
avg_ovr streaks
global_league market_maker_inventory market_activities
───────────── ────────────────────── ─────────────────
rodadas snapshots_sold public feed
standings pricing_matrix transaction history
fixtures
─────────────────────────────────────────────────────────────────────
Appendix B · API Endpoints — Claude Integration
Railway · Hono · Node.js.
| Endpoint | Function |
|---|---|
POST /api/coach | Analyzes squad, suggests formation/training |
POST /api/gamespirit | Match narrative resolution (goals, penalties) |
POST /api/assistant | Ole Smart Hub — answers manager questions |
POST /api/voice | Natural language → GameAction conversion |
POST /api/admin | Internal admin operations |
Each route: context injection → Claude inference → structured response. AI cost: called only on narrative/coaching events, not per simulation tick.
Terms used in this whitepaper.
| GameSpirit | The AI narrative engine that resolves match events (goals, penalties, red cards) and generates real-time commentary via Claude. |
| SmartField | Python-generated tactical geometry: zones, positional anchors, radius of influence. Pre-computed and served as JSON — zero runtime AI cost. |
| Yuka Agents | Independent steering-behavior AI agents for each of the 22 players on the field. Each agent reads DNA and field context to make autonomous decisions. |
| DNA | Player behavioral profile generated once by Claude: attributes, traits (riskTaking, buildUpPreference), Signature Moves, and narrative backstory. |
| Legacy Mode | The system for transforming real professional players into digital cards with autonomous AI agents trained on their tactical DNA. |
| EXP | Lifetime, non-purchasable experience points that determine career tier progression for the manager. |
| Market Maker | The system that guarantees instant liquidity for player card sales by providing dynamic buy offers based on position and OVR rating. |
| OVR | Overall Rating — composite metric calculated from player attributes (pace, finishing, passing, tackling, vision, strength). |
For the complete technical documentation, API specification, and live product demo, please contact exp@olefoot.com or visit olefoot.com under NDA.
A bola está rolando.
For investor questions, due diligence access, NDA-gated technical docs, or to schedule a product demo, contact the team directly.
Jonhnes Carvalho
exp@olefoot.com
+55 67 99322-6559
olefoot.com
game.olefoot.com · Beta live
Demo on request (NDA)
Brazil
Campo Grande · MS
Designed for the world
Confidential & Proprietary
For intended recipients only